D.
W
dunwell.group

Dunwell.

Building structure that holds. A brand studio and consulting group — we build companies from the ground up, then operate them.

The portfolio

We build brands. We build products. We fix what's broken.

Dunwell is a holding group that owns and operates a portfolio of digital businesses. We build each brand from naming through to launch — identity, website, product, and go-to-market. The portfolio is proof of work. Every brand under Dunwell was built by the same hands that consult for yours.

01
Brand & Identity

Naming, positioning, visual identity, brand architecture. From blank page to brand system.

02
Product Building

Web apps, SaaS tools, internal systems. Designed, built, and shipped — not just specified.

03
Operations & Process

Workflow automation, cost reduction, structural fixes. Twenty years of making large operations run better.

04
Digital Presence

Websites, content, social media, live production. Everything a business needs to show up and compete.

The portfolio

Eight brands.
One standard.

Aptly.
0/100
Impact Score
B+
tryaptly.app

AI resume editor and scorer. The editorial red pen — honest, specific feedback on every bullet. Pay once, own it forever.

Beta
Graft.
Website
Business Cards
Digital Presence
getgraft.ca

Web and digital services for local businesses. We build your site, your cards, and your digital presence — then send clients to your door.

Live
TACET
Live
tacet.ca

Media company — photography, video, social media management, live streaming, and live commerce. Stay current. Stay competitive.

Live
Lucro.
$0
Net Worth
getlucro.ca

Personal finance for individuals — budget tracking, net worth, and financial clarity. Pay once, own it forever.

Building
Invio_sys
0%
Margin Visibility
tryinvio.ca

Inventory, P&L, and cost variance for small businesses. Stop the bleed — know your true margins.

Building
Signal.
0
Reach — Day 7
getsignal.ca

Growth and distribution studio — content, cadence, and launch strategy that turns zero users into first traction.

Building
DUNWELL ELECTRIC
Residential
Panel & EV
Commercial
dunwell-electric.ca

Electrical contracting — residential, panel/EV, and commercial. Built right, run right, scaling with licensed electricians as jobs demand.

Building
Spool.
0%
Runs Local
tryspool.ca

Local-first photo and video tool — finds duplicates, cleans up timelapse dumps, and organizes camera imports. Nothing uploads, nothing leaves your machine.

Building
Selected work

Client prototypes, built our way.

Brand + landing page
Varsity Row

A custom varsity-jacket brand landing page built around a signature reveal — the hero "unzips" open like a jacket to show the product underneath. Prototype delivered; client engagement pending.

View the prototype →
Artist brand + interactive site
Waldy

A full artist launch package — photography, a music video shoot, distressed brand identity, and an interactive vinyl-turntable website with a working merch store. Site live; artist onboarded.

View the site →
In the hopper

Dunwell Labs, concepts in motion.

Half-built ideas we're keeping alive — not yet brands, not yet dead.

Concept · Internal ops tool
Dunwell Command

Job/crew/time/expense tracking with Smart Import — ingests existing project plans and documents and fits them into your pipeline automatically. Originally scoped for a steel-framing client who's since gone quiet; kept alive as a standalone product concept.

View the demo →
Concept · Local marketplace
Neighbourboard

A local classifieds/marketplace shell — hero, search, categories, listings. Real monetization potential, but a two-sided liquidity problem to solve before it's a brand.

View the demo →

Have a business problem worth solving?

Twenty years running large-scale operations at a major national carrier — from field crews to province-wide programs. Automated dispatching that cut repeat work by 80%. Restructures that saved $300K/year. Programs that delivered $1.5M in annual savings. That experience is available to your organisation.

Whether you need a brand built, a process fixed, or a product shipped — get in touch.

$1.5M
Annual savings delivered

Province-wide infrastructure consolidation, BC & AB operations.

80%
Repeat work eliminated

Automated dispatching system built from scratch — 15+ locations.

20yr
Operational experience

Frontline to Senior Program Manager. Built teams, fixed systems.

3
Brands built independently

Aptly, Graft, Tacet — named, branded, and shipped without an agency.