dunwell.group

Dunwell.

Building structure that holds. A brand studio and consulting group — we build companies from the ground up, then operate them.

The portfolio

We build brands. We build products. We fix what's broken.

Dunwell is a holding group that owns and operates a portfolio of digital businesses. We build each brand from naming through to launch — identity, website, product, and go-to-market. The portfolio is proof of work. Every brand under Dunwell was built by the same hands that consult for yours.

01
Brand & Identity

Naming, positioning, visual identity, brand architecture. From blank page to brand system.

02
Product Building

Web apps, SaaS tools, internal systems. Designed, built, and shipped — not just specified.

03
Operations & Process

Workflow automation, cost reduction, structural fixes. Twenty years of making large operations run better.

04
Digital Presence

Websites, content, social media, live production. Everything a business needs to show up and compete.

The portfolio

Three brands. One standard.

◈ Aptly
tryaptly.app

AI resume editor and scorer. The editorial red pen — honest, specific feedback on every bullet. Pay once, own it forever.

Beta
Graft
graft.ca — coming soon

Web and digital services for local businesses. We build your site, your cards, and your digital presence — then send clients to your door.

Building
◉ Tacet
tacet.ca

Media company — photography, video, social media management, live streaming, and live commerce. Stay current. Stay competitive.

Live

Have a business problem worth solving?

Twenty years running large-scale operations at TELUS — from field crews to province-wide programs. Automated dispatching that cut repeat work by 80%. Restructures that saved $300K/year. Programs that delivered $1.5M in annual savings. That experience is available to your organisation.

Whether you need a brand built, a process fixed, or a product shipped — get in touch.

Get in touch →
$1.5M
Annual savings delivered

Province-wide infrastructure consolidation, TELUS BC & AB.

80%
Repeat work eliminated

Automated dispatching system built from scratch — 15+ locations.

20yr
Operational experience

Frontline to Senior Program Manager. Built teams, fixed systems.

3
Brands built independently

Aptly, Graft, Tacet — named, branded, and shipped without an agency.